Jobs at Western

Assistant Director of Communications and Marketing, Admissions

Apply now Work type: Permanent Full Time
Location: Bellingham, WA
Categories: Enrollment & Student Services

Position Title Assistant Director of Communications and Marketing, Admissions
About the University Western Washington University, with over 16,000 students in seven colleges and the graduate school, is nationally recognized for its educational programs, students and faculty. The campus is located in Bellingham, Washington, a coastal community of 90,000 overlooking Bellingham Bay, the San Juan Islands and the North Cascades Mountain range. The city lies 90 miles north of Seattle and 60 miles south of Vancouver, British Columbia. Western is the highest-ranking public, master's-granting university in the Pacific Northwest, according to the 2019 U.S. News & World Report rankings.
About the Department The Enrollment & Student Services Division and the Office of Admissions support Western's mission, which states that together with our students, staff, and faculty, we are committed to making a positive impact in the state and the world with a shared focus on academic excellence and inclusive achievement. An essential goal of Western’s Office of Admissions is to effectively communicate with students, staff and the public about academic programs, student life, and undergraduate admission procedures at Western Washington University. We encourage applications from women, people of color, people with disabilities, veterans, and other candidates from underrepresented backgrounds and with diverse experiences interested in this opportunity.
About the Position

The Assistant Director of Communications and Marketing, Admissions oversees the entire Communications function of the Office of Undergraduate Admissions and is responsible for the development, direction and implementation of a strategic multimedia marketing and communication plan that builds brand awareness and contributes to undergraduate recruitment, admissions and yield efforts. This position cultivates strong relationships with academic and ESS departments and collaborates with University Relations and Marketing, Web Tech, Outreach and Continuing Education and other internal and external stakeholders to develop integrated and targeted marketing and communication strategies that support shared goals. The Assistant Director provides guidance to Admissions and University communications and marketing departments by researching and developing marketing strategies that support undergraduate recruitment, planning and coordinating marketing efforts, communicating marketing plans to all stakeholders, contributing to the execution of plans, analyzing the results of marketing communication efforts and making recommendations for increased effectiveness of campaigns and is widely viewed as the University’s expert in effectively engaging with and marketing to potential undergraduate students.

Position Responsibilities: In all aspects of the position, the assistant director is responsible for ensuring incorporation of accessibility, diversity, equity, and inclusiveness perspectives throughout functional responsibility areas, in alignment with the University’s broader efforts to make Western a place where all community members feel truly safe, supported and included. Overall responsibilities include:

Lead Strategic Planning, Development and Assessment of Admissions Marketing and Communication Plans and Campaigns (30%)

  • Develop a comprehensive, multi-channel, segmented marketing and communications plans (website, direct mail, email, digital ads, social media, texting, etc.) that supports enrollment goals and builds university brand awareness
  • Lead web, print, digital, social media, and other enrollment marketing projects from planning to completion, ensuring all projects built into the communications and marketing plans are executed, support goals and meet brand, accessibility and AA/EO guidelines
  • Evaluate effectiveness of marketing efforts and optimizing marketing based on data and analytics
  • Communicate marketing goals and plans, providing leadership and direction to Admissions Communications Team, IT staff, and campus partners
  • Actively research general marketing and industry-specific trends and best practices, especially as they relate to Admissions target audiences, and share market insights as needed
  • Conduct surveys and facilitate user testing
  • Collaborate with other Admissions and campus partners
  • Identify third-party vendors to support fulfillment of enrollment goals, write proposals and identify budget requirements to contract vendors
  • Serve as point of contact for vendors to execute marketing plans (when relevant)
  • Assess current marketing and communication resources and determine what will be needed to meet enrollment and other institutional goals
  • Oversee the Admissions publications budget, develop proposals for future years  

Strategize, Plan, Develop and Execute Development, Maintenance, and Optimization of the Admissions CRM (30%)

  • Identify Admissions goals and plan CRM development projects according to those goals; support other departments goals as requested by ESS Division leadership
  • Determine how to utilize the CRM to enhance existing functionally most effectively to meet current and future needs
  • Communicate CRM project timelines and resource requirements for each project to internal stakeholders
  • Assign CRM project tasks
  • Use data structure to build out larger systems and communications within the CRM
  • Create review opportunities for relevant stakeholders
  • Maintain and optimize existing system CRM functionality
  • As one of three CRM captains, serve as a resource for users within ESS, stay up to date with CRM enhancements, engage with users from other institutions and attend trainings and conferences

Provide Leadership and Supervision, and Represent Admissions on Relevant Committees and Teams (25%)

  • Provide leadership to Admissions and University partners who support marketing and communications projects that relate to prospective students and their families
  • Supervise and provide direction and support to staff:
    • Front-End Web and Email Developer (supervises one Digital Communication Assistant)
    • Graphic Designer
    • Communications Consultant 2 (supervises 3 student Social Media Assistants)
    • Office Assistant 3 (supervises 4-6 student Communications Assistants)
    • Student Communication Assistant
  • Provide direction and support to the Admissions Communications Team, which includes direct reports, two Admissions Associate Directors, Senior Assistant Director of Admissions, and two Admissions Systems Team members
  • Facilitate weekly Admissions Communications Team status update meetings and meet with team members individually as needed to meet goals
  • Serve on internal and cross-functional teams including the Admissions Planning Team, WWU Marketing Committee, Strategic Marketing Steering Committee, and additional teams as need arises  

Develop Content for Admissions and University Marketing and Communications (10%)

  • Write copy for Admissions and University marketing and communications collateral
  • Identify existing content to include in Admissions collateral
  • Work with University partners to update Admissions collateral 

Other Duties as Assigned (5%)

  • Serve as backup to direct reports, completing requests as needed
  • Serve as a resource to others within the Division and University as it relates to marketing and communications
Required Qualifications
  • Bachelor’s degree
  • Minimum of three years of progressively responsible experience in higher education, marketing and communications or a related profession
  • Demonstrated experience managing professional communications projects, including success in setting priorities, organizing and managing simultaneous projects for yourself and your team, and completing projects on time
  • Demonstrated record of or commitment to supporting an organizational culture that emphasizes accessibility, diversity, equity, and inclusion.
  • Experience with a project management system (e.g. ClickUp, Trello, BaseCamp, Wrike, Smartsheet, Asana)
  • Demonstrated success in developing, administering and assessing the effectiveness of strategic communications, campaigns and project plans informed by market research across a variety of channels (such as social media, web, print, and email)
  • Experience with a constituent relationship management (CRM) system (e.g. Slate, SalesForce)
  • Demonstrated success in writing, editing and proofreading and in developing targeted messaging and communication for diverse audiences
  • Strong interpersonal skills; ability to effectively communicate objectives, energize and inspire staff to achieve results and meet goals while creating a culture of collaboration within teams and across organizational units
  • Previous experience supervising professional (e.g., non-student) staff
  • Demonstrated experience in keeping up-to-date on emerging marketing and communications trends and best practices
  • Demonstrated knowledge of software including Microsoft Office, an email management system, project management software or the Google Suite, and ability to embrace new technology

All employees must comply with our Immunization policies, including COVID vaccination by time of hire and Proof of Rubeola Measles Immunity within 60-days of hire. Please reach out to HR@wwu.edu if you need information regarding medical or religious exemption and applicable accommodations.

Preferred Qualifications
  • Bachelor’s degree or higher in marketing, communications, or related field relevant to position responsibilities
  • Familiarity with the admissions funnel and desired communication outcomes throughout the process
  • Demonstrated ability to effectively engage with and market to potential undergraduate students
  • Proficiency with Adobe Suite (InDesign, Photoshop, Illustrator, Acrobat)
  • Experience developing web content within a content management system (e.g. Drupal, WordPress), as well as experience creating content that is accessible for individuals with disabilities.
Salary Hiring salary range is $65,160 - $76,020 commensurate with experience, including an excellent benefits package
Application Instructions

All applicants must submit an online application which will include:

    1. A cover letter and resume addressing your experience related to the position responsibilities and the required and preferred qualifications;
    2. Names and contact information of three professional references;
    3. A separate statement (maximum length one page) addressing your demonstrated record of or commitment to supporting an organizational culture that emphasizes accessibility, diversity, equity, and inclusion (ADEI), and how you will ensure incorporation of ADEI perspectives throughout functional responsibility areas, in alignment with the University’s broader efforts to make Western a place where all community members feel truly safe, supported and included. In the statement, please include examples of your past contributions and describe how you will contribute to further implementing these values at Western Washington University through the position responsibilities outlined above.
Closing Date Notes Application review begins July 26, 2021; position is open until filled.

Western Washington University (WWU) is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. Women, minorities, people with disabilities and veterans are strongly encouraged to apply. In compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, WWU does not discriminate on the basis of race, color, creed, religion, national origin, sex (including pregnancy and parenting status), disability, age, veteran status, sexual orientation, gender identity or expression, marital status or genetic information in its programs or activities, including employment, admissions, and educational programs. See WWU’s Policy on Ensuring Equal Opportunity and Prohibiting Discrimination and Retaliation. Inquiries may be directed to the Office of Civil Rights and Title IX Compliance, Title IX and ADA Coordinator, Western Washington University, Old Main 345 (MS 9021), 516 High Street, Bellingham, WA 98225; 360.650.3307 (voice) or 711 (Washington Relay); crtc@wwu.edu

WWU is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request an accommodation, please contact Human Resources Disability Services, 360.650.3774 or 711 (Washington Relay).

Annual Security and Fire Safety Report: This report is provided pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act ("The Clery Act"). It includes statistics for the previous three calendar years concerning reported crimes that occurred on Western's campus; in certain off-campus buildings or property owned or controlled by Western; and on public property within, or immediately adjacent to and accessible from, the campus. The report also includes institutional policies concerning campus security, such as policies concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. You can obtain a copy of this report in printed or alternate formats by contacting the Office of the Vice President for Enrollment and Student Services at vpsa.office@wwu.edu. The report can be found at: Annual Security and Fire Safety Report.

All new employees must comply with the immunization policy and show employment eligibility verification as required by the U.S. Citizen and Immigration Service before beginning work at WWU. A thorough background check will be conducted on all new hires.

Job no: 498628
Advertised: Pacific Daylight Time
Applications close:

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