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Associate Vice President for Enrollment Management

Work type: Permanent Full Time
Location: Bellingham, WA
Categories: Enrollment & Student Services

Position Title Associate Vice President for Enrollment Management
About the University

The main campus of Western Washington University is located on 212 picturesque acres in Bellingham, Washington, a city of 88,500 people located between Seattle, Washington, and Vancouver, British Columbia.  Nestled in the foothills of the Cascade Mountains and adjacent to the San Juan Islands, Bellingham is nationally recognized for its high quality of life, outdoor adventure, and environmental stewardship.  As the third largest university in the State of Washington, Western enrolls approximately 16,000 students, 95 percent of whom are undergraduates in 160+ academic programs at the Bellingham campus and eight satellite locations around the Puget Sound area.

Established in 1893, Western is one of the top public, master's degree-granting universities in the nation.  Western is the highest-ranking public, master's granting university in the Pacific Northwest and No. 2 in the West, according to the U.S. News & World Report college rankings.  Kiplinger's ranks Western among the top 100 public colleges and universities in the nation that offer the best quality and affordability.  U.S. News & World Report has named Western one of the most cost-efficient in the country among highly-ranked universities for several years in a row, and the Chronicle of Higher Education has recognized Western as a "Great Place to Work".

The Universities's 2018-2025 Strategic Plan articulates four basic values of the Western community:

  • Commitment to student success, critical thought, creativity and sustainability
  • Commitment to equity and justice, and respect for the rights and dignity of others
  • Pursuit of excellence, in an environment characterized by principles of shared governance, academic freedom and effective management
  • Integrity, responsibility and accountability in all of our work

Western provides an active student-centered learning environment with a liberal arts and sciences foundation and a full array of co-curricular, internship, research, creative, and community engagement opportunities.  There is a widely shared vision that Western will be a higher education leader in a culturally responsive 21st-century learning environment, applying its critical strengths to societal issues as well as creating a welcoming community for a diversity of people, ideas, and programs.  To that end, Western has embraced a style that is collegial, transparent, and timely in its engagement and communication with on- and off-campus stakeholders.

Committed to both the academic and personal growth of students, Western faculty and staff empower students to be engaged and active agents of positive change in the world.  In recent years, Western has received many accolades that highlight this dedication: Western is ranked first in the nation among medium-sized universities for Peace Corps participation; first in the nation among public, master's-granting institutions nationally, public or private, for the number of undergraduates who go on to earn doctorates; classified as a Carnegie Community Engagement University; and, designated a "Military Friendly School" by G.I. Jobs magazine. 

Western Washington University is composed of seven colleges and the Graduate School:

  • College of Business and Economics
  • College of Fine and Performing Arts
  • College of Humanities and Social Sciences
  • College of Science and Engineering
  • Fairhaven College of Interdisciplinary Studies
  • Huxley College of the Environment
  • Woodring College of Education
About the Department

The associate vice president for enrollment management (AVPEM) reports to the vice president for enrollment and student services, along with the assistant vice president and director of financial aid, director of athletics, dean of students/associate vice president, division director of budget and administration, executive director for student success initiatives, director of university residences, director of LGBTQ+, and the executive director for health and wellness.

The mission of the Division of Enrollment and Student Services (ESS) is to engage prospective and current students in their pursuit of academic and personal excellence through outreach, support services, and co-curricular learning opportunities.  Overall services in the Division support and shape the enrollment and persistence of students.  ESS includes 18 program areas with more than 300 permanent employees.

About the Position

The associate vice president for enrollment management (AVPEM) supports the mission of the Division of Enrollment and Student Services by providing leadership, expertise, analysis, and coordination in developing and implementing a comprehensive enrollment management plan for the university.  The position establishes enrollment goals and well-planned strategies and tactics that shape the enrollment of the university in service to the university's vision and strategic plan.  The position serves current and prospective students by integrating the work and services of 77 employees in the offices Admissions, Registrar, New Student Services/Family Outreach, and Financial Aid, with an annual operating budget of approximately $6M.  The AVPEM works in close collaboration with colleagues across the campus and engages with current students, faculty, staff, administrators, and alumni in the recruitment, enrollment, and support of each incoming class as they transition to Western.

Duties and Responsibilities of the AVPEM:

  • Planning and Budgeting: Advises the vice president for enrollment and student services and other university leadership on national recruitment and admissions trends, and the changing enrollment landscape.  Benchmarks and analyzes competitors' recruitment, financial aid, and scholarships strategies.  Creates, implements, administers, evaluates, and revises strategic enrollment plans for WWU which assist the university in achieving its goals.  Provides strategic level, data-driven analysis for determining enrollment targets and projecting student enrollment and course availability needs for new first-year and transfer students.  Determines enrollment targets and projects needs by each undergraduate College as well as international and non-resident student goals.  Oversees the operating budgets for designated areas of responsibility.  Reviews programmatic and structural changes recommended by direct reports.  Provides leadership in the development of content for the Admissions and enrollment Management websites, including print, electronic communications, and social media.
  • Personnel: Provides leadership, policy direction, and supervision for Admissions, the Registrar's office, New Student Services/Family Outreach, and Financial Aid.  Leads the Enrollment Management area.  Conducts performance evaluations, sets performance goals, recommends professional development, and meets with direct reports on a regular basis to review the status of personal and unit goals.
  • Collaboration and University Leadership:  Collaborates with academic colleges, departments, institutes, programs, and centers to coordinate strategic recruitment targets for enrollment of academically talented and diverse first-year, transfer, graduate, and online students.  Explores, benchmarks, and implements new processes and technologies to improve customer service for students and increase operational efficiencies.  Serves as a member of the Vice President for Student Affairs' Leadership Team and a member of other university and system-wide committees related to areas of responsibility.  Services as the university representative to multiple external constituents, including high school counselors and community college personnel in the State of Washington, nationally and internationally.  Serves as the university spokesperson to a variety of local and national media in topics relating to recruitment, admissions, and enrollment.
Required Qualifications
  • Earned master's degree from a regionally accredited university
  • Demonstrated successful and progressively responsible experience in higher education that includes high-level budgeting, planning, and process management skills with specific experience in enrollment planning and management, strategic planning, and data-informed decision-making
  • Demonstrated leadership in promoting equity and diversity
Preferred Qualifications
  • A doctoral degree from a regionally accredited university
  • At least ten years of successful and progressively responsible management experience in higher education that includes high-level budgeting, planning, and process management skills with specific experience in enrollment planning and management, strategic planning, and data-informed decision-making
  • A record of success with establishing, achieving, and evaluating strategic enrollment goals and demonstrated ability to exercise care and objectivity in decision-making
  • Experience with the strategic use of technology to enhance student service delivery
  • Knowledge of regulatory, professional, and ethical guidelines in enrollment management and financial aid in an institution similar to Western Washington University
  • Demonstrated commitment to inclusive excellence in all aspects of the recruitment of students, and in the recruitment, retention, and advancement of staff
  • High degree of integrity, trustworthiness, and approachability rooted in strong communication skills with the demonstrated ability to work productively and effectively in a dynamic, collaborative environment with faculty and university colleagues and to build and sustain collegial relationships with diverse employees at multiple organizational levels
  • Leadership skills to set goals and priorities and work collaboratively with others to achieve high levels of performance and develop creative staff
  • Fluency in Spanish
Salary Salary is competitive and commensurate with experience; includes an excellent benefits package 
Application Instructions

The search is being assisted by Academic Search, Inc.  For a confidential discussion, interested parties may contact Dr. Wanda Bigham or Jean Floten, senior consultants at Academic Search, who are available by email or phone to provide information about the position and the requirements.  Their contact information is as follows:  Dr. Bigham,, 334-425-6865 and Jean Floten,, 206-915-7582.

This position is to be filled by July 1, 2019.  Applications must be sent electronically in Word format to and should include a cover letter that addresses the qualifications outlined above, a curriculum vitae, and a list of at least five references with contact information including telephone and email.  References will not be contacted without the explicit permission of the candidate.  

Closing Date Notes Position is open until filled; however, only applications received by November 18, 2018 can be assured of full consideration.

Western Washington University (WWU) is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. Women, minorities, people with disabilities and veterans are strongly encouraged to apply. In compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, WWU does not discriminate on the basis of race, color, creed, religion, national origin, sex (including pregnancy and parenting status), disability, age, veteran status, sexual orientation, gender identity or expression, marital status or genetic information in its programs or activities, including employment, admissions, and educational programs. See WWU’s Policy on Ensuring Equal Opportunity and Prohibiting Discrimination and Retaliation. Inquiries may be directed to the Vice Provost for Equal Opportunity and Employment Diversity, Title IX and ADA Coordinator, Equal Opportunity Office, Western Washington University, Old Main 345 (MS 9021), 516 High Street, Bellingham, WA 98225; 360.650.3307 (voice) or 711 (Washington Relay);

WWU is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request an accommodation, please contact Human Resources Disability Services, 360.650.3774 or 711 (Washington Relay).

Annual Security and Fire Safety Report: This report is provided pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (“The Clery Act”). It includes statistics for the previous three calendar years concerning reported crimes that occurred on Western’s campus; in certain off-campus buildings or property owned or controlled by Western; and on public property within, or immediately adjacent to and accessible from, the campus. The report also includes institutional policies concerning campus security, such as policies concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. You can obtain a copy of this report in printed or alternate formats by contacting the office of the Vice President for enrollment and Student Services. The report can be found at

All new employees must comply with the immunization policy and show employment eligibility verification as required by the U.S. Citizen and Immigration Service before beginning work at WWU. A thorough background check will be conducted on all new hires.

Job no: 496181
Advertised: Pacific Daylight Time
Applications close:

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