|About the Position
As a member of the management and leadership team within the Office of Undergraduate Admissions, the Associate Director of Admissions for Outreach and Access (ADAOA) will lead a team of full-time professional and classified Admissions staff in the execution of the University’s domestic freshmen and transfer recruitment plan. The ADAOA will be responsible for developing and implementing recruiting strategies that focus on extending Western’s outreach efforts to enroll more academically prepared students from diverse backgrounds and identities.
The development of the plan will rely on collaborative work carried out across many functional areas, from territory management and campus visit programs, to marketing and scholarship leveraging. Central to the success of this plan will be the development of relationships with key stakeholders, as well as the participation in community activities, particularly those supporting and advocating for student success. The nurturing of relationships and supporting of activities will be consistent with Western’s mission and commitment to diversity, access, and inclusion, and will focus on building strong and effective enrollment pipelines of academically prepared students. The overall recruitment plan will be data-informed, strategically oriented, and mission-driven.
Reporting to and under the supervision of the Director of Admissions, the ADAOA will provide high-level management of the University’s recruitment efforts, and will take a leadership role in staff training, supervision, and professional development. The position is exempt professional, and evening and weekend work is expected and varies throughout the year, including some overnight travel.
Position responsibilities include:
- Develop a plan for the recruitment and enrollment of students that is in line with stated University enrollment goals and objectives, with special consideration for initiatives that increase the enrollment of students from underrepresented populations;
- Enhance relationships with internal stakeholders - e.g. Huxley College of the Environment, Woodring College of Education, University Honors Program, Department of Music, University Residences - who will be key partners in a coordinated institutional recruitment plan;
- Utilize quantitative and qualitative data - such as longitudinal application and yield conversion information, national, regional and statewide trends - to refine recruitment plan depending on targeted geographic area, community college, high school, or demographic populations;
- Partner with Assistant Director for Information Systems to create reports and data dashboards to track plan’s effectiveness and progress toward reaching goals;
- Provide timely analyses and reports to a wide range of internal stakeholders - from Cabinet-level, mid-level managers, and subordinate staff - on plan’s progress and outcomes;
- Work closely with Associate Director for Processing & Marketing on the development of marketing collaterals (e.g. print, email, web, social media) associated with recruitment activities;
- Assist the Director of Admission in the promotion and selection processes of various Distinguished Scholars Programs sponsored by a range of academic programs and units;
- Serve on the Director of Admissions’ strategic administrative and planning team, which focuses on the medium- and long-term planning, assessment and improvement efforts within the Office of Admissions.
Outreach and Access
- Enhance relationships with external stakeholders - e.g. high school counselors, community college staff, representatives from community-based organizations (CBOs) - who will be key partners in identifying prospective students for Western;
- Enhance relationships with internal stakeholders - e.g. Financial Aid, University Honors Program, Ethnic Student Center - who will support outreach efforts for students from underrepresented populations;
- Coordinate broader University and alumni participation at outreach activities such college fairs, high school visits, community college events, programs sponsored by community-based organizations, based on stated enrollment objectives and desired outcomes of recruitment plan;
- Oversee the deployment of yield activities (i.e. events or programs for admitted students) in targeted recruitment territories;
- Travel approximately 1-2 weeks in the fall and 1-2 weeks in the spring to promote the University, provide feedback to recruitment staff, and nurture relationships with key stakeholders;
- Support the Director of Admissions in identifying and supporting the application for grants that may fund recruitment initiatives (e.g. travel grants for students from under-resourced backgrounds; on-campus visit events for CBO representatives).
- Build teams comprised of individuals representing a variety of cultures, backgrounds, abilities, and identities;
- Train, motivate, mentor and supervise staff in the recruitment of students within assigned territories, and in the hosting of several on- and off-campus programs and events;
- Conduct training for freshmen and transfer application review process based on established criteria and guidelines;
- Lead the efforts to review applications for prospective freshmen and transfer students;
- Oversee key yield initiatives for admitted students, including (but not limited to): Western Express, Multicultural Achievement Program (MAP) Scholarship recipients’ luncheon, Champions of Diversity scholarship presentation, Gear Up and Achievers College Experience (ACE) Conferences, and Quick Start to College;
- Supervise Program Coordinator who oversees general office management in areas of supply purchasing, travel authorizations and reimbursement, and contract tracking and payments.
Scholarship Review and Awarding
- Chair MAP Scholarship Committee and establish the awarding strategy and processing for MAP scholarships;
- Train, motivate, mentor and supervise staff members in the promotion, identification and awarding of MAP scholarship recipients;
- Contribute to efforts that feature the MAP scholarship program and associated events, such as the MAP scholars luncheon;
- Participate in review of freshmen and transfer candidates for donor-sponsored scholarships.